Why I didn’t pin your PIN, even though I liked your post – Create Shareable PINs
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This is the third in my Pinterest for Beginners series of posts. I’ve included links below to the other two. Here’s what I discovered that helps me create shareable PINs.
I’m often drawn to a PIN and then realize I can’t pin it. I like something about it, the image, the headline…something speaks to me but the PIN itself doesn’t work. I have to consider what’s best for my boards in terms of images, good design and certainly, high-level post content.
Here’s why I may have really liked the content but skipped the PIN AND a few suggestions for how to fix these things.
1) The Image was too Dark
When I create a PIN with an image, if it’s a medium-dark tone, I always lighten it or create a lighter overlay. Sometimes an image is too dark and, as much as I want to use it, I stick to my better knowing that this isn’t about me. Marketing is about your audience. Yes, the image must appeal to me, but readability, and getting my audience’s attention (and pin and follow-through) has to win out every time.
Go for lighter images. Nothing, dark, creepy or strange. Always question if lightening the image even a bit more would help. My eyes get used to what they see initially, and I get attached to my work, so I push myself at the end to change anything more for the better.
2) The Font Wasn’t Readable…Enough
As much as I love serif fonts, they are often difficult to read if the copy is more than a very few words. A serif font is a small line attached to the end of a stroke in a letter; basically, it’s more decorative vs plainer and cleaner. In order to create shareable PINs, the copy must be clear.
When it comes to readability, I learned something critical from Carly Campbell, author of the ebook, Pinterest Strategies. Always test a new PIN out on your phone. Most people who see it will do so via their mobile devices and the PIN must be readable in that format. If the font is too small, make it larger. If it’s not separating from the background in a way that makes it easy to read in an instant, change it.
It’s also important to resist many different fonts, font treatments, sizes and colors in a single PIN. It’s considered bad design to have more than 2-3. Even that number may be too many…depending. A circus of fonts is confusing and weakens your message. The old adage “less is more” applies here.
And, a word about reverse type.
For the most part, it’s not nearly as readable as a darker font on a lighter background. My sister is a graphic designer and always calls me on this. Sometimes it works but for the most part, I try not to reverse light type from a dark background. This is straight out of design 101.
3) When I click on a post, I want to be able to pin the PIN image I first saw.
Before I pin something I always click on the link to be certain the link works and the post content is at a high level. It’s frustrating to be taken to a different pinnable image other than the one I saw. Now, if you’ve created embedded images, I might choose another PIN if I’m given a choice of more than one. However, it makes me crabby to spend time clicking on a PIN, then the post link, only to have to go back to the PIN to get the image I wanted in the first place.
Hide images in your posts and be certain that all of your PINs for a single post are included. This is a link to a simple guide to how to hide images.
4) Sometimes the PIN IS JUST TOO BIG!
Always give an option of a more “regular” sized PIN, i.e. 735 x 1102 or 600 x 900. Extra long PINs won’t work for everyone and I have by-passed many for exactly this reason. I’ve also found that sometimes the PIN sizes are too irregular, maybe too small or horizontal and there are no other more conventional size options given.
Sometimes a PIN is just not very nice looking. It either has a strange image or screamy colors. Not everyone will pin electric pink and green. It’s good to provide a toned down option for those who prefer something a bit less…aggressive.
MORE ON CREATING EFFECTIVE PINS
Much of what I’ve learned about Pinterest is from Carly Campbell. Her invaluable book, Pinterest Strategies ($32) clued me into many things about Pinterest that I haven’t heard from anyone else. She has a growing following, a Facebook group and has just started giving live Facebook seminars – all about Pinterest. You can ask questions through the live chat and she’ll answer them.
My PINs have progressed…are still progressing. If you’d like to see what I’m turning out lately, here’s a link to my Best of The Latest Bloomer board. https://www.pinterest.ca/thelatestbloomer/the-best-of-the-latest-bloomer/
If you’ve found value in this post, please click on the following links with more about what I’ve discovered to help navigate Pinterest.
Please comment below, and share what you’ve learned that helps you create shareable PINs. I’m happy to answer any questions.