Pinterest for Beginners
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If you’re completely confused by all of the information out there about Pinterest I’ve been there too. Pinterest for Beginners is just that. These are my recommendations for how to get on top of it.
Here are two things to help you right now.
- My recommendations from all I’ve learned about Pinterest to date. (This post is revised whenever I find something else valuable.)
- The book, Pinterest Strategies (only $32) from Carly Campbell, from whom I’ve learned the most. She’s truly an expert. She teaches things I haven’t heard in any other program or book.
Are You a New Blogger or Someone Needing Free Coaching?
Carly Campbell offers exactly that! It’s Pinterest for beginners and the more experienced, who are looking to maximize the visibility and conversion rate of there blogs and affiliate links.
She has a Facebook group with live video chats where you can ask questions. She’s also started giving live weekly FB seminars. You can post your questions in the chat and she’ll answer them.
And then there’s her AMAZINGLY INSIGHTFUL Pinterest book, Pinterest Strategies, with invaluable direction and in-depth answers to questions that, in part, include the following:
- How do I set up my Pinterest account and boards? Yes, this is indeed “Pinterest for Beginners.”
- How do I create effective, pinnable PINs?
- Is it ok to use free, stock images?
- What does it mean that “Pinterest can’t see, but it thinks it can.” and why does that matter?
- What do I need to know about group boards?
- Affiliate Marketing and Pinterest? How does it all work?
- Is a scheduler like Tailwind or BoardBooster a good idea?
- What’s Carly’s Pinterest strategy in terms of actually pinning?
This is a direct quote from Carly’s book: “This is the part where so many will tell you to buy a scheduler, set them up, let them pin for you and don’t waste your time pinning. But THIS is the part of this book that makes it different from all the other strategies out there.” She stresses that her methods should work better without a scheduler, even the paid versions.
That said, don’t go and cancel your scheduler account if you have one (like I did twice!). Some people do well with Tailwind and Tailwind Tribes and until I have my Pinterest group boards where I want them, I’m still pinning to and from my Tribes to get my PINs out there. My jury is still out on whether or not I’ll always use Tailwind to some extent. I primarily pin manually.
OK, I’m not an expert blogger, yet. I’ve said it. But I know how to recommend those who teach and care about all of us who blog. Those who offer so much of themselves and have the most incredible things to share with all of us.
Here’s what I ALWAYS keep in mind when I’m creating PINs and working with Pinterest:
- I use Canva to create PINs and l love it. It’s the simplest for me and I admit that PicMonkey was a bit beyond me. If you’re not the technical dolt I am, go for PicMonkey. You’ll be able to manipulate images more than in Canva. Some people work with both.
- I buy images. I don’t use free ones unless it’s a colored background from Canva. This is one of the more incredible things I learned about in Carly’s book, Pinterest Strategies.
- It’s best not to use reverse type unless I’m certain it will read well on a mobile phone. Always check your PINs on your phone to be certain they’re readable.
- Keep the copy on a PIN short! No more than 6 – 8 words at MOST. That one took me awhile to grasp. It’s basically a headline; it’s not so much about information. The PIN leads to your very informative post!
- Remember that it’s not about what I like or love. It’s about getting people to repin my PINs and click through to my post and my affiliate links. This is my business, not my hobby. I can’t share what I’m blogging about if no one responds to my PIN.
- It’s okay to use pictures of people. There are different schools of thought on this—I’m going with Carly on this one.
- When I upload images and social media images to my blog posts in WordPress, I ALWAYS use my keywords in the Title, Alt Text, and Description. Wherever you can legitimately (not spam) put it, do so.
- When pinning my PINs, especially my new ones, I only pin to relevant niche boards. I don’t add them to miscellaneous boards until Pinterest “learns” what they’re about. That way they’re far more likely to turn up in a Pinterest search.
- When I create my own PINs I always include the keywords in the PIN description.
- Here’s something new I just learned. There’s no need to add your post’s URL to your PIN description. First, it looks like spam and secondly, it doesn’t help with SEO.
- I’m working on a post about SEO now but I’ll tell you this. I’ve finally stopped resisting “longtail keywords”. For example, for my post about morning sickness, my keywords are “morning sickness remedies”. Not just “remedy” because when I search Pinterest “remedies” comes up. There are better examples of this but suffice it to say your PINs and posts are much more likely to show up in a search if you’re more specific. It’s very easy to get lost in the sea of information out there. Longtail keywords can make every difference. I’ll discuss how to determine longtail keywords in my upcoming SEO post. In the meantime, Google’s and Pinterest’s search bars are great places to begin.
SEO is critical!
As amazing as Pinterest is in terms of driving traffic to your posts, strong SEO means you’re not 100% dependent on Pinterest. There’s no guarantee that Pinterest’s rules won’t change and it’s equally important to learn about SEO.
I understand that all of this can be way too much at once. That’s why I love to recommend what I’ve learned, and say that I’m finding more information every day. I read about not adding my post URLs to my PIN descriptions and I edited that out.
I learned about filling in the Title, and Description of an image in a post media-file and I spent an hour going back and getting those filled in with my keywords. Another day I created longtail keywords and made sure they showed up in my highest priority posts and PINs. I’m still working on this for all of the others, just more slowly.
It’s never-ending. You’ll keep making changes to improve and strengthen your content. That’s what we bloggers do. No post or PIN is ever final. Pinterest Strategies is a great way to be certain your posts and PINs are strong and convertible.
If you’ve found value in this post, Pinterest for Beginners, you may be interested in Affiliate Marketing for Beginners (even if you’re a seasoned blogger wanting to optimize your blog). Hop over to my post about Michelle Schroeder-Gardner’s amazing program Making Sense of Affiliate Marketing. I only recommend the best of what I’ve found and use.
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